{"id":229,"date":"2019-09-01T11:44:00","date_gmt":"2019-09-01T09:44:00","guid":{"rendered":"https:\/\/atelier-responsif.fr\/?p=229"},"modified":"2022-10-14T11:16:26","modified_gmt":"2022-10-14T09:16:26","slug":"pourquoi-un-blog","status":"publish","type":"post","link":"https:\/\/atelier-responsif.fr\/index.php\/2019\/09\/01\/pourquoi-un-blog\/","title":{"rendered":"Pourquoi un blog ?"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1″ theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4″ theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]
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Je lis pas mal de blogs sur des sujets tr\u00e8s vari\u00e9s (tant pour mon travail que pour nourrir mes millions d\u2019autres centres d\u2019int\u00e9r\u00eat !) en admirant secr\u00e8tement les bloggueurs \/ bloggeuses qui publient r\u00e9guli\u00e8rement et avec comp\u00e9tence.\u00a0J\u2019admire leur autodiscipline (ce ne sont pas tous des professionnels et ils ont parfois d\u2019autres activit\u00e9s \u00e0 c\u00f4t\u00e9) et je les imagine souvent en train d\u2019\u00e9crire le soir dans un coin de la maison, dans la p\u00e9nombre, \u00e9clair\u00e9(e)s par des lampes \u00e0 la lumi\u00e8re douce, quand tout est enfin calme.<\/span><\/p>\n

\u00a0J<\/strong>e<\/strong>\u00a0<\/span>me suis longtemps pos\u00e9e la question de cr\u00e9er mon propre blog<\/strong>\u00a0\u2026 et j\u2019ai chaque fois mis cette id\u00e9e de c\u00f4t\u00e9, par manque de temps, puis en me disant \u00ab\u00a0Que vais-je apporter de plus, tout existe d\u00e9j\u00e0 ! En quoi serai-je originale ? Je n\u2019ai pas le temps !\u00a0\u00bb<\/em>.<\/span><\/p>\n<\/div>\n<\/div>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/atelier-responsif.fr\/wp-content\/uploads\/2022\/09\/Fichier-14-300×300.webp\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_text=\u00a0\u00bbFichier-14″ hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″ align=\u00a0\u00bbcenter\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]

Alors, pourquoi un blog finalement ?<\/span><\/h2>\n

<\/span><\/p>\n

Mais <\/span>avec la naissance de l\u2019Atelier Responsif il m\u2019a sembl\u00e9 important de sauter le pas<\/strong>, et ce pour plusieurs raisons :<\/span><\/p>\n

\n

\u00ab\u00a0Writing, to me, is simply thinking through my fingers\u00a0\u00bb<\/em> <\/strong>\u2013 Isaac Asimov<\/span><\/p>\n<\/blockquote>\n

<\/strong><\/p>\n

1) Tout d\u2019abord, j\u2019aime \u00e9crire<\/strong>. C\u2019est pour moi quelque chose d\u2019\u00e9vident, de facile, \u00e7a coule de source. On m\u2019a souvent dit que je devrais \u00eatre \u00e9crivain public, ou \u00ab\u00a0scribe des temps modernes\u00a0\u00bb<\/strong>. Au quotidien, mes doigts courent sur le clavier, et peinent parfois \u00e0 suivre le fil de ma pens\u00e9e. Un jour j\u2019\u00e9crirais peut-\u00eatre un livre, des livres \u2026 qui vivra verra !<\/p>\n

2) Depuis le d\u00e9but de ma vie professionnelle<\/a>, j\u2019\u00e9cris, mais pour les autres<\/strong>. J\u2019ai pass\u00e9 plus de 15 ans \u00e0 r\u00e9diger des projets, des r\u00e9ponses \u00e0 des appels \u00e0 projets, en \u00e9crivant, synth\u00e9tisant et structurant les id\u00e9es des autres, des chercheurs<\/strong> le plus souvent. J\u2019ai \u00e9crit sur un nombre innombrables de sujets<\/strong>, sur la robotique, sur l\u2019agriculture de montagne, sur la sant\u00e9 mentale, sur des politiques territoriales, sur le cyberactivisme, sur les sciences appliqu\u00e9es au domaine de la sant\u00e9 \u2026 ce serait trop long ici de tout \u00e9num\u00e9rer.<\/p>\n

\u00a03)<\/span> Pour avoir cet espace d\u2019expression qui n\u2019appartient qu\u2019\u00e0 moi,<\/strong> pour me donner un lieu o\u00f9 j\u2019\u00e9crirai sur mes sujets et \u00e0 mon rythme. Pour (peut-\u00eatre ?) assouvir cette envie d\u2019\u00e9crire que j\u2019ai depuis longtemps.<\/span><\/p>\n

<\/span><\/p>\n

4) Je propose parmi les prestations de l\u2019Atelier Responsif la r\u00e9daction d\u2019articles de blog<\/a><\/strong>. Je me mets \u00e0 la place de mes clients potentiels, comment imaginer \u00eatre cr\u00e9dible aupr\u00e8s d\u2019eux si je ne leur montre pas concr\u00e8tement de quoi je suis capable ?<\/span><\/p>\n

<\/span><\/p>\n

5) Le blog\u00a0 permettra aussi\u00a0<\/span>de <\/span>booster le r\u00e9f\u00e9rencement naturel<\/a> du site internet<\/strong>\u00a0de l\u2019Atelier Responsif, pour\u00a0<\/span>gagner en visibilit\u00e9<\/strong>, et\u00a0<\/span>augmenter le trafic<\/strong>\u00a0car :
<\/span><\/span>\u2013 un blog est une source de contenus compl\u00e9mentaires<\/strong> au site internet et ces contenus sont eux aussi index\u00e9s par les moteurs de recherche<\/strong>;<\/span><\/span><\/p>\n

\u2013 un blog (bien aliment\u00e9) est un objet dynamique<\/strong>, qui se renouvelle, et qui vient \u00ab\u00a0nourrir\u00a0\u00bb les moteurs de recherche qui sont friands de nouveau contenu<\/strong>.<\/span><\/span><\/p>\n

6) Last but not least, les contenus d\u2019un blog ont une dur\u00e9e de vie bien sup\u00e9rieur \u00e0 celles des autres supports en marketing digital<\/strong>, un blog c\u2019est la garantie d\u2019avoir des contenus qui durent.<\/p>\n

 <\/p>\n

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Quel contenu pour le blog ? On pourra y lire quoi ?<\/span><\/h2>\n

\u00a0Comme tout projet, les choses \u00e9volueront peut-\u00eatre un peu en cours de route, mais mon id\u00e9e initiale est de r\u00e9diger ici des articles sur plusieurs types de sujets<\/strong> :<\/p>\n

\u2013 Des articles pleins de\u00a0p\u00e9dagogie<\/strong><\/span>\u00a0et de vulgarisation sur les domaines qui sont ceux de l\u2019Atelier Responsif<\/strong>, pour donner \u00e0 mieux comprendre <\/span>la raison d\u2019\u00eatre et l\u2019utilit\u00e9 des prestations que je propose<\/strong>,<\/span><\/p>\n

\u2013 Des outils et astuces<\/strong> que j\u2019ai test\u00e9(e)s et que j\u2019utilise au quotidien dans mon travail, qui peuvent aussi vous simplifier la vie,<\/p>\n

\u2013 Des portraits et des interviews d\u2019experts<\/strong> pour vous faire d\u00e9couvrir notamment certaines des personnes qui sont mes partenaires et\/ou qui font partie de mon r\u00e9seau professionnel et\/ou des m\u00e9tiers compl\u00e9mentaires au mien,<\/p>\n

\u2013 Des portraits d\u2019entrepreneurs<\/strong>, et notamment de femmes<\/strong>, car je souhaite aussi montrer le potentiel f\u00e9minin au sein de l\u2019entreprise,<\/strong><\/p>\n

\u2013 Des sujets de fonds<\/strong> qui me tiennent \u00e0 coeur, avec des articles un peu plus longs<\/strong>, sous la forme de tribunes<\/strong>,<\/p>\n

\u2013 Des articles sur des coups de coeur<\/strong>, des causes qui me sont ch\u00e8res,<\/p>\n

\u2013 Et enfin, des articles sur le quotidien de la vie de freelance<\/strong>, et de mompreneur<\/strong>, pour partager un peu de mes journ\u00e9es et \u00e9ventuellement quelques astuces sur mon organisation personnelle.<\/p>\n

Je ne me fixe pas de fr\u00e9quence de publication, ce sera au fil du temps disponible, de l\u2019actualit\u00e9, de l\u2019envie, et de l\u2019humeur. D\u2019o\u00f9 l\u2019int\u00e9r\u00eat de vous abonner au blog<\/a> si vous ne voulez rien manquer<\/strong> !<\/span><\/p>\n

 <\/p>\n

Bref avec ce tout premier article c\u2019est une nouvelle aventure qui commence<\/strong> \u2026 combien serez-vous \u00e0 la suivre ? Rendez-vous dans quelques mois pour un premier bilan de la vie du blog de l\u2019Atelier<\/strong> !<\/p>\n<\/div>\n<\/div>\n<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Je lis pas mal de blogs sur des sujets tr\u00e8s vari\u00e9s (tant pour mon travail que pour nourrir mes millions d\u2019autres centres d\u2019int\u00e9r\u00eat !) en admirant secr\u00e8tement les bloggueurs \/ bloggeuses qui publient r\u00e9guli\u00e8rement et avec comp\u00e9tence.\u00a0J\u2019admire leur autodiscipline (ce ne sont pas tous des professionnels et ils ont parfois d\u2019autres activit\u00e9s \u00e0 c\u00f4t\u00e9) et […]<\/p>\n","protected":false},"author":1,"featured_media":231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vie-de-latelier"],"yoast_head":"\nPourquoi un blog ? - L'Atelier Responsif<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atelier-responsif.fr\/index.php\/2019\/09\/01\/pourquoi-un-blog\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi un blog ? 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