{"id":1527,"date":"2023-03-21T12:09:28","date_gmt":"2023-03-21T11:09:28","guid":{"rendered":"https:\/\/atelier-responsif.fr\/?p=1527"},"modified":"2023-03-23T11:17:58","modified_gmt":"2023-03-23T10:17:58","slug":"accompagnement-global-pour-la-communication-dentreprise-de-latelier-de-dyna","status":"publish","type":"post","link":"https:\/\/atelier-responsif.fr\/index.php\/2023\/03\/21\/accompagnement-global-pour-la-communication-dentreprise-de-latelier-de-dyna\/","title":{"rendered":"Accompagnement global pour la communication d’entreprise de l’Atelier de Dyna."},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Le contexte<\/h1>\n

Lors de notre premi\u00e8re rencontre, Dyna TRAN, couturi\u00e8re professionnelle exp\u00e9riment\u00e9e, \u00e9tait en pleine cr\u00e9ation de son entreprise, L’Atelier de Dyna<\/a>, un atelier de couture sur mesure et de retouches situ\u00e9 sur la commune de Blagnac, en proche p\u00e9riph\u00e9rie de Toulouse.<\/p>\n

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Le besoin<\/h1>\n

Pour lancer son activit\u00e9 et d\u00e9velopper sa visibilit\u00e9 Dyna avait rapidement besoin d’une palette globale d’outils de communication, pour lesquels elle m’a sollicit\u00e9e :<\/p>\n

– Identit\u00e9 visuelle
– Charte graphique
– Site internet vitrine
– Carte de visite
– Enseigne pour l’atelier
– Vitrophanie pr\u00e9sentant les horaires d’ouverture<\/p>\n

Il s’agissait d’un projet int\u00e9ressant car tout \u00e9tait \u00e0 inventer et cr\u00e9er, et ce, dans un timing r\u00e9duit li\u00e9 au planning serr\u00e9 du lancement de l’activit\u00e9 de Dyna.<\/p>\n

 <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb8px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Travail r\u00e9alis\u00e9 sur ce projet<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb11px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/atelier-responsif.fr\/wp-content\/uploads\/2023\/03\/Capture-decran-2023-03-21-a-12.24.29.png\u00a0\u00bb title_text=\u00a0\u00bbAtelier Responsif Toulouse Ga\u00eblle COVO r\u00e9alisation charte graphique communication d’entreorise\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Charte graphique<\/h2>\n

Dans un premier temps il s’agissait de d\u00e9finir un univers graphique pour l’Atelier de Dyna. Ce travail comprenait \u00e0 la fois un choix de couleurs (des tons clairs relev\u00e9s par un dor\u00e9 apportant noblesse et qualit\u00e9, et un gris anthracite pour quelque chose de contrastant mais pas noir) et des polices de caract\u00e8re adapt\u00e9es au projet (une police qui comprend des boucles pour rappeler le fil de la couturi\u00e8re, une autre moins souple pour rappeler la rigueur du travail de la couturi\u00e8re).<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/atelier-responsif.fr\/wp-content\/uploads\/2023\/03\/Logo-horizontal-fond-blanc.png\u00a0\u00bb title_text=\u00a0\u00bbR\u00e9alisation de l’Identit\u00e9 visuelle de l’Atelier de Dyna Atelier Responsif Toulouse cr\u00e9ation de logo design graphique \u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Identit\u00e9 visuelle \/ Logo<\/h2>\n

Apr\u00e8s plusieurs \u00e9changes avec Dyna et son \u00e9quipe, et des aller-retours pour mieux cerner son souhait, nous avons converg\u00e9 sur cette identit\u00e9 visuelle qui joue sur la premi\u00e8re lettre du pr\u00e9nom de Dyna et le fil de la couturi\u00e8re.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/atelier-responsif.fr\/wp-content\/uploads\/2023\/03\/Fichier-2.png\u00a0\u00bb title_text=\u00a0\u00bbCr\u00e9ation et impression de la carte de visite de l’Atelier de Dyna Atelier Responsif design graphique c oommunication Toulouse\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Cartes de visite<\/h2>\n

Je me suis ensuite charg\u00e9e de la cr\u00e9ation et de la gestion de l’impression (via un prestataire) des cartes de visite de Dyna.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/atelier-responsif.fr\/wp-content\/uploads\/2023\/03\/Fichier-1.png\u00a0\u00bb title_text=\u00a0\u00bbR\u00e9alisation du site internet de l’Atelier de Dyna Dyna TRAN couture sur mesure et retouches \u00e0 Toulouse et Blagnac r\u00e9alisation de l’Atelier Responsif Ga\u00eblle COVO Toulouse photo freepik\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Site internet<\/h2>\n

Dyna souhaitait assurer davantage de visibilit\u00e9 \u00e0 son activit\u00e9 au travers de la mise en place d’un site internet pour pr\u00e9senter ses prestations (couture sur mesure et retouches) ainsi que ses diff\u00e9rentes r\u00e9alisations. Nous avons donc travailler sur la cr\u00e9ation d’un premier site vitrine : https:\/\/atelier-dyna.com\/<\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/atelier-responsif.fr\/wp-content\/uploads\/2023\/03\/Capture-decran-2023-03-21-a-12.33.09.png\u00a0\u00bb title_text=\u00a0\u00bbAtelier Responsif Ga\u00eblle COVO Vitrophanie vitrine Toulouse\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Vitrophanie pour la vitrine<\/h2>\n

Dyna voulait que les horaires d’ouverture de l’Atelier de Dyna soient clairement visibles d\u00e8s la porte de son atelier. J’ai donc pr\u00e9par\u00e9 un fichier vectoriel pour la r\u00e9alisation (via un prestataire) de la vitrophanie finale.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/atelier-responsif.fr\/wp-content\/uploads\/2023\/03\/Enseigne-taille-reelle-24022023-01.svg\u00a0\u00bb title_text=\u00a0\u00bbGa\u00eblle COVO L’Atelier Responsif Enseigne magasin Toulouse\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Pr\u00e9paration du fichier vectoriel pour l’enseigne de l’Atelier de Dyna<\/h2>\n

J’ai \u00e9galement pr\u00e9par\u00e9 le fichier vectoriel \u00e0 la taille r\u00e9elle n\u00e9cessaire pour la r\u00e9alisation de l’enseigne de l’Atelier de Dyna.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Le t\u00e9moignage client de Dyna TRAN<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_testimonial author=\u00a0\u00bbDyna Tran, G\u00e9rante de l’Atelier de Dyna (SAS DYNA DESIGN)\u00a0\u00bb job_title=\u00a0\u00bbG\u00e9rante de l’Atelier de Dyna\u00a0\u00bb company_name=\u00a0\u00bbSAS DYNA DESIGN\u00a0\u00bb portrait_url=\u00a0\u00bbhttps:\/\/atelier-responsif.fr\/wp-content\/uploads\/2023\/03\/Fichier-7-copie.png\u00a0\u00bb quote_icon_color=\u00a0\u00bb#d81840″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb body_text_align=\u00a0\u00bbleft\u00a0\u00bb author_text_align=\u00a0\u00bbleft\u00a0\u00bb author_text_color=\u00a0\u00bb#d81840″ position_text_color=\u00a0\u00bb#d81840″ company_text_color=\u00a0\u00bb#d81840″ border_color_all_portrait=\u00a0\u00bb#E02B20″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

L’Atelier Responsif et Ga\u00eblle ont bien contribu\u00e9 \u00e0 la cr\u00e9ation de notre site internet et de notre logo et \u00e0 leur mise en valeur : une bonne \u00e9coute et beaucoup d\u2019id\u00e9es.<\/span><\/p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Le contexte Lors de notre premi\u00e8re rencontre, Dyna TRAN, couturi\u00e8re professionnelle exp\u00e9riment\u00e9e, \u00e9tait en pleine cr\u00e9ation de son entreprise, L’Atelier de Dyna, un atelier de couture sur mesure et de retouches situ\u00e9 sur la commune de Blagnac, en proche p\u00e9riph\u00e9rie de Toulouse. Le besoin Pour lancer son activit\u00e9 et d\u00e9velopper sa visibilit\u00e9 Dyna avait rapidement […]<\/p>\n","protected":false},"author":1,"featured_media":1528,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","inline_featured_image":false,"footnotes":""},"categories":[7,21,24,20],"tags":[],"class_list":["post-1527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-communication","category-creation-dentreprise","category-web"],"yoast_head":"\nAccompagnement global pour la communication d'entreprise de l'Atelier de Dyna. - L'Atelier Responsif<\/title>\n<meta name=\"description\" content=\"Dans le cadre de la cr\u00e9ation de son entreprise (l'Atelier de Dyna, Dyna avait besoin de tous les outils de communication : identit\u00e9 visuelle ..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atelier-responsif.fr\/index.php\/2023\/03\/21\/accompagnement-global-pour-la-communication-dentreprise-de-latelier-de-dyna\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accompagnement global pour la communication d'entreprise de l'Atelier de Dyna. - 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